The use of traditional business marketing concepts and tools to create behaviors that will create individual and societal well-being is called ________ marketing.

Question

Quizplus · Accepted Answer

The term used to describe the use of traditional business marketing concepts and tools to create behaviors that will improve individual and societal well-being is social marketing. It involves promoting ideas and social causes rather than products or services, with the ultimate goal of bringing about positive social change.

The Use of Traditional Business Marketing Concepts and Tools to Create