Expanding a product line by adding more items within the present range of the line is known as product line ________.

Question

Quizplus · Accepted Answer

Product line filling involves adding more items within the present range of the line. This strategy is effective to cater to different segments within the target market and to increase sales by offering more options to customers without completely changing the existing product line. Option A (stretching) refers to introducing higher or lower-end products than the existing line, option B (widening) refers to adding new product lines in a new category, option C (strengthening) refers to improving the quality or features of the existing line, and option D (mixing) refers to adding completely new and unrelated products to the existing line. None of these options fit the given description correctly.

Expanding a Product Line by Adding More Items Within the Present