A product mix is also known as a product ________.

Question

Quizplus · Accepted Answer

A product mix is also known as a product portfolio, which refers to the entire range of products that a company offers. A portfolio usually includes multiple products or product lines, each with their own unique features, benefits, and target customers. The term "taxonomy" refers to the classification of organisms or objects according to their characteristics and relationship to each other, so it is not a suitable choice for this question. "Aggregation" and "cluster" are terms that can refer to grouping together similar objects or data points, but they do not specifically relate to a company's product offerings. "Assemblage" is a synonym for "collection" or "grouping," but it is not a commonly used term in discussions of product marketing or management.

A Product Mix Is Also Known as a Product ________