In reference to determining the optimal amount of advertising, managers of trade associations face each of following additional challenges except which one?

Question

Quizplus · Accepted Answer

Lack of free riders is not a challenge that managers of trade associations face when determining the optimal amount of advertising. Free riders are individuals or firms that benefit from a public good (such as advertising) without contributing to its production. However, this is not a challenge in the context of trade associations because all members are required to pay dues and contribute to the association's activities. The other options (A, B, and D) are all challenges that managers of trade associations face when determining the optimal amount of advertising.

In Reference to Determining the Optimal Amount of Advertising, Managers