In order to fund industrywide advertising, managers of trade associations often try to charge the members that receive a lower marginal benefit from advertising________ .

Question

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Managers of trade associations typically aim to charge members that receive a lower marginal benefit from advertising a lower fee. This approach helps ensure all members contribute to the funding of industrywide advertising while recognizing the varying levels of benefit different members receive.

In Order to Fund Industrywide Advertising, Managers of Trade Associations