If Icy Treats is a large Italian ice dessert chain with franchises located throughout the United States, it is likely that each franchise will have the same advertising marginal benefit schedule.

Question

Quizplus · Accepted Answer

Each franchise may have different market conditions, demographics, and competition in their respective locations, which can affect the marginal benefit of advertising. Therefore, it is unlikely that each franchise will have the same advertising marginal benefit schedule.

If Icy Treats Is a Large Italian Ice Dessert Chain