Which of the following levels of measurement(s)may be employed in content analysis?
A)Nominal
B)Ratio
C)Interval
D)Ordinal
E)Nominal,ordinal,interval,and ratio

Question

Quizplus · Accepted Answer

Content analysis can utilize all levels of measurement - nominal, ordinal, interval, and ratio. Nominal level of measurement is used to categorize or label the content, while ordinal level of measurement is used to rank the content. Interval level of measurement is used to measure the distance between two points on a scale, and ratio level of measurement is used to measure the relative size of the content. Therefore, all levels of measurement can be employed in content analysis depending on the research question and the data being analyzed.

Which of the Following Levels of Measurement(s)may Be Employed in Content