A friend of yours was interested in determining whether the news media noticed campus events.Your friend decided to do a content analysis of the local paper.Your friend counted each story that mentioned his university's name.At the end of two months,136 events had been counted.Your friend asked for your comments on his research.You told your friend:
A)he did manifest coding.
B)he did latent coding.
C)he should have recorded the base.
D)he did manifest coding and he should have recorded the base.
E)he did latent coding and he should have recorded the base.

Question

Quizplus · Accepted Answer

The friend did manifest coding by counting each story that mentioned the university's name. However, to fully understand the extent of news media coverage, the friend should have recorded the base (i.e. the total number of stories published by the local paper during the same time period). Therefore, the friend did manifest coding and should have recorded the base.

A Friend of Yours Was Interested in Determining Whether the News