In the context of companies trying different strategic postures to compete in an uncertain future, ________ are those who take the current industry structure and its future evolution as givens and choose where to compete.
A) shapers
B) category captains
C) adapters
D) gatekeepers
E) first-movers

Question

Quizplus · Accepted Answer

Adapters are those who take the current industry structure and its future evolution as givens and choose where to compete, adapting their strategies to fit the expected changes. Shapers are those who actively try to change the industry structure to their advantage, category captains are leaders within a specific product category, gatekeepers control access to a specific market or distribution channel, and first-movers are those who are first to enter a new market or introduce a new product.

In the Context of Companies Trying Different Strategic Postures to Compete