"Some of our competitors are putting us to shame with their use of technology-not only out in the field, but at the current tradeshow," said Marty. "I toured all of the tradeshow displays and took notes on what our competitors are doing, so that we can compare our practices and technologies with those of our competitors. I'll bet we can learn a thing or two." Marty has been engaged in
A) benchmarking.
B) reverse mentoring.
C) a SWOT analysis.
D) a technology audit.
E) a gap analysis.

Question

Quizplus · Accepted Answer

Marty is conducting benchmarking, which involves comparing an organization's practices with those of its competitors.

"Some of Our Competitors Are Putting Us to Shame with Their