Carl Told His Management Team, "Our Design and Production Process

Carl told his management team, "Our design and production process occurs in an orderly, yet slow, process, from research to engineering to manufacturing. To be more competitive, we must speed up our research and product development through the use of ________. In this manner, we will incorporate the issues and perspectives of all the functions-including suppliers and customers-from the beginning of the process."

A) small batch processing
B) simultaneous engineering
C) just-in-time production
D) large batch processing
E) standardization