When shopping for goods and services, customers weigh their options and purchase based on the
A) cheapest cost.
B) availability of the item.
C) physical goods and the quality of services.
D) desire to have the goods or services.
E) rating on Angie's list or Yelp.

Question

Quizplus · Accepted Answer

Customers typically consider both the physical goods (in the case of a tangible product) and the quality of services (in the case of a service) when making purchasing decisions. While cost and availability may be factors, they are not always the most important considerations for customers. Likewise, while customer reviews on sites like Angie's List or Yelp can influence purchasing decisions, they are not the only factor customers consider.

When Shopping for Goods and Services, Customers Weigh Their Options