The degree to which customers are satisfied and are committed to future purchases of a desired brand is called:

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Brand loyalty refers to a customer's degree of commitment to a certain brand and their willingness to continue purchasing that brand in the future. Satisfaction is an important factor in building brand loyalty, but it is not the only factor. Other factors that contribute to brand loyalty include trust, perceived value, and emotional connection to the brand.

The Degree to Which Customers Are Satisfied and Are Committed