Packaging is not just intended to protect the product but also plays a crucial role in promoting the product. It helps in creating brand identity and differentiation from competitors. Additionally, packaging is not necessarily the most expensive component of the production process as it depends on various factors such as the size and nature of the product. Therefore, option A is the best choice.

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Today,packaging Is

Question 77

Multiple Choice

Today,packaging is:

A) assuming an increasingly important role in the promotion of products.
B) exclusively intended to protect the product from damage.
C) the most expensive component of the production process.
D) the least important component of the marketing mix.

Correct Answer: