Hideki has just been transferred from a position in his firm where he dealt with the consumer market to a new job dealing with buyers in the B2B market.Which of the following correctly identifies a key difference Hideki is likely to observe between consumer markets and business-to-business markets?

Question

Quizplus · Accepted Answer

Buyers in the B2B market tend to be more rational than those in the consumer market. This is because B2B purchases are typically made for the purpose of generating a profit or to achieve a specific business objective, whereas consumer purchases are often made for personal, emotional or other non-business related reasons. As a result, B2B buyers are more likely to make purchase decisions based on a careful analysis of the costs and benefits associated with a particular product or service, rather than on impulse or emotion.

Hideki Has Just Been Transferred from a Position in His