Exploring_______ data first helps marketers minimize marketing research costs.

Question

Quizplus · Accepted Answer

Secondary data refers to information that has already been collected and analyzed by someone else. By exploring this data first, marketers can save on costs associated with conducting new research. Primary data (choice A) is information collected specifically for the purpose of the research and can be expensive to obtain. Focus groups (choice B) and newly created surveys (choice D) are both methods of collecting primary data and can also be costly.

Exploring_______ Data First Helps Marketers Minimize Marketing Research Costs