Which of the following refers to the process of dividing the total market into several groups with similar characteristics? Market:

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Market segmentation is the process of dividing the total market into smaller groups with similar characteristics such as demographics, behavior, and psychographics to better understand and target specific audiences. Partitioning refers to dividing a larger whole into smaller parts, while discrimination refers to unfair treatment based on certain characteristics. Differentiation refers to making a product or brand stand out from competitors by highlighting unique features or benefits.

Which of the Following Refers to the Process of Dividing