A consumer's decision-making process is influenced by their_______ ,consisting of those people who help shape the consumer's beliefs,attitudes,values or behaviour.

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A reference group consists of people whose opinions, attitudes, or behaviors serve as a basis for the consumer's own beliefs, attitudes, or behavior. These people may be family, friends, coworkers, celebrities, or members of a social group. The influence of the reference group can be positive, encouraging the consumer to make a purchase, or negative, discouraging the consumer from making a purchase. The reference group can also be used by marketers to target their advertising and promotional efforts.

A Consumer's Decision-Making Process Is Influenced by Their_______ ,Consisting of Those