A key element of customer relationship management is to:

Question

Quizplus · Accepted Answer

Learning as much as possible about customers is a key element of customer relationship management because it allows the firm to better understand their needs and wants, tailor their marketing efforts, and provide a personalized experience that builds loyalty and trust. While keeping prices low and achieving a large market share are important goals, they are not the primary focus of CRM. Allowing customers to participate in management decisions may be a component of a customer-centric approach, but it is not the defining characteristic of CRM.

A Key Element of Customer Relationship Management Is To