Andre is a real estate agent who has an idea for a software program that will help perform real estate appraisals more quickly and more accurately.He has worked with a friend who is good at programming to develop a detailed description of what the software will do and how it differs from existing applications.Now Andre has taken this description and shown it to a number of fellow real estate agents to see if his idea appeals to them.Andre is engaging in:
A) concept testing.
B) word-of-mouth advertising.
C) test marketing.
D) prototype outsourcing.
Correct Answer:
Verified
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