Martinez is a marketing manager for Friendly Financial Services.He has been looking at a variety of factors,such as technological,socio-cultural and economic trends as well as competitive conditions.Martinez is confident that these factors will impact Friendly's future marketing success.His efforts are an example of:

Question

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Martinez's actions of looking at various factors such as technological, socio-cultural and economic trends, as well as competitive conditions, is an example of environmental scanning. This is the practice of closely monitoring and analyzing these external factors to identify potential threats and opportunities for a business, and it helps inform strategic decision-making. Competitive benchmarking, relationship marketing, and target marketing are all different concepts that are not directly related to Martinez's actions in this scenario.

Martinez Is a Marketing Manager for Friendly Financial Services