In Taylor's six-segment strategy wheel,________ strategies are based on images that consumers have of themselves.
A)ration
B)acute need
C)routine
D)social
E)ego

Question

Quizplus · Accepted Answer

Taylor's six-segment strategy wheel includes ego strategies, which are based on the self-image or identity of the consumer. These strategies aim to appeal to consumers' sense of self and aspirations, and include tactics such as aspirational advertising or creating exclusive or luxury product lines.

In Taylor's Six-Segment Strategy Wheel,________ Strategies Are Based on Images