Which of the following is a benefit statement that is both unique to the product and important to the user?
A)substantiation
B)promise
C)reason why
D)unique selling proposition (USP)
E)appeal

Question

Quizplus · Accepted Answer

A unique selling proposition (USP) is a benefit statement that differentiates a product from its competitors and is important to the user. It answers the question "Why should I choose this product over others?" Therefore, a USP should be both unique and important to the user.

Which of the Following Is a Benefit Statement That Is