Every few years,the Association of National Advertisers conducts a study on how national advertisers compensate advertising agencies that plan,develop,and execute their advertising campaigns.A national advertiser uses this data to determine how it should compensate its advertising agency.From the perspective of the national advertiser,what type of research is this?

Question

Quizplus · Accepted Answer

The study conducted by the Association of National Advertisers is a secondary research as it uses data that already exists rather than collecting new data from primary sources.

Every Few Years,the Association of National Advertisers Conducts a Study