Using ________,researchers go into authentic consumer environments to record the behavior of consumers without actually participating in the lives of the consumers.

Question

Quizplus · Accepted Answer

Observational research involves observing and recording the natural behavior of consumers in their authentic environments without interfering or participating in their lives. This method provides researchers with valuable insights into consumers' behavior and decision-making processes.

Using ________,Researchers Go into Authentic Consumer Environments to Record the Behavior