Sam wants to understand consumers' perceptions of his company's products,so he conducts a survey to assess their attitudes toward his brands as well as their intention to purchase them.What type of research does this represent?

Question

Quizplus · Accepted Answer

This research represents quantitative research as it involves collecting numerical data through a structured survey to understand consumers' perceptions and intentions towards the products.

Sam Wants to Understand Consumers' Perceptions of His Company's Products,so