Paid persuasive communication that uses mass and interactive media to reach broad audiences to connect an identified sponsor with a target audience is known as ________.
A)advertising
B)personal selling
C)public relations
D)sponsorship
E)sales promotion

Question

Quizplus · Accepted Answer

The description given is about advertising, which is a form of paid persuasive communication that uses mass and interactive media to connect a sponsor with a target audience. Personal selling is a one-on-one communication with the customer and is not mass-mediated. Public relations is aimed at creating and maintaining relationships with various publics, not just the target audience. Sponsorship is a support provided by a sponsor to an activity or event, but it may not necessarily involve persuasive communication with a target audience. Sales promotion is a short-term incentive to encourage the purchase or sale of a product or service, and may not involve mass media.

Paid Persuasive Communication That Uses Mass and Interactive Media to Reach