The ________ behind a marketing communication message is stated in measurable objectives in areas such as sales and brand reputation.
A)creativity
B)media
C)buzz
D)strategy
E)publicity

Question

Quizplus · Accepted Answer

The stated measurable objectives in areas such as sales and brand reputation are part of the strategy behind a marketing communication message. A) Creativity refers to the originality and innovation of the message, B) Media refers to the channel through which the message is delivered, C) Buzz refers to the level of excitement and attention generated by the message, and E) Publicity refers to the earned media coverage that the message generates.

The ________ Behind a Marketing Communication Message Is Stated in Measurable