Traffic counts are a metric used to evaluate the effectiveness of ________.
A)internet advertisements
B)consumer promotions
C)out-of-home media
D)social marketing
E)guerilla marketing

Question

Quizplus · Accepted Answer

Traffic counts are a metric used to evaluate the effectiveness of out-of-home media, such as billboards, transit advertising, and street furniture. Traffic counts refer to the number of people or vehicles that pass by an advertising placement, and they are used to measure the potential reach and frequency of the message.

Traffic Counts Are a Metric Used to Evaluate the Effectiveness