Media planners operate with computer models of ________ to determine media selection,scheduling,and weights (amount of budget).
A)animatics
B)media efficiency
C)heuristics
D)media optimization
E)wave analysis

Question

Quizplus · Accepted Answer

Media planners use computer models of media optimization to determine the best media selection, scheduling, and budget allocation. These models allow for analysis and comparison of different media options to identify the most efficient and effective approaches for achieving campaign goals.

Media Planners Operate with Computer Models of ________ to Determine