Newspapers measure their audiences in ________ and readership.
A)response rates
B)conversions
C)traffic
D)circulation
E)coverage

Question

Quizplus · Accepted Answer

Circulation refers to the total number of copies of a newspaper that are printed and distributed, which is a way to measure the size of a newspaper's audience. Readership refers to the number of people who actually read the newspaper, which is often estimated based on circulation and other factors such as survey data. The other answer choices are not typically used to measure newspaper audiences.

Newspapers Measure Their Audiences in ________ and Readership