Which of the following public relations outputs measures coverage?
A)number of PR products,such as news releases or brochures,generated
B)number of media outlets receiving PR products
C)number of placements,type and volume of buzz generated
D)media placements multiplied by circulation or broadcast reach
E)equivalent ad costs for time or space

Question

Quizplus · Accepted Answer

Coverage in public relations is typically measured by the number of placements, as well as the type and volume of buzz generated, which reflects the extent and impact of the media coverage received.

Which of the Following Public Relations Outputs Measures Coverage