Radio stations measure their audiences in ________ and ratings.
A)response rates
B)conversions
C)traffic
D)circulation
E)coverage

Question

Quizplus · Accepted Answer

Radio stations typically measure their audiences in coverage and ratings. Coverage refers to the percentage of people in a given geographic area who can receive a particular radio signal, while ratings indicate the percentage of those listeners who are tuning into a particular station during a specific time period. Response rates and conversions are more commonly used in direct marketing, while traffic and circulation are typically used in the context of print or online media.

Radio Stations Measure Their Audiences in ________ and Ratings