Which of the following media use the metric of guaranteed circulation?
A)radio
B)television
C)out-of-home
D)magazines
E)digital

Question

Quizplus · Accepted Answer

Magazines use the metric of guaranteed circulation, which is a promise by the publisher to deliver a certain number of copies to subscribers, newsstands, and/or other distribution outlets. This metric is used to determine advertising rates and provide advertisers with a more accurate estimate of the number of people who will see their ad.

Which of the Following Media Use the Metric of Guaranteed