________ drives a transaction or generates an immediate behavioral response,which makes it easily measurable.
A)Public relations
B)Buzz marketing
C)Retail advertising
D)Media optimization
E)Direct-marketing communication

Question

Quizplus · Accepted Answer

Direct-marketing communication is focused on generating an immediate behavioral response or transaction, which often involves a call to action that is easily measurable. Public relations, buzz marketing, retail advertising, and media optimization may have longer-term goals and outcomes that are more difficult to measure in terms of immediate behavioral response.

________ Drives a Transaction or Generates an Immediate Behavioral Response,which