Which question would most likely be asked to evaluate the output of a PR campaign?
A) What was audience knowledge of the brand before the campaign?
B) Can we associate a change in product trial during the campaign?
C) What was the audience attitude toward the brand before the campaign?
D) How much and what kind of buzz are tweets generating?
E) Was there a change in repeat purchasing during the campaign?
Correct Answer:
Verified
Q51: Which of the following is an evaluation
Q52: Which of the following is the most
Q53: Which of the following is the most
Q54: Which type of research is used after
Q55: The marketing communication tool of _ is
Q57: The public relations campaign measurement of _
Q58: _ drives a transaction or generates an
Q59: A comparison of the costs of promotion
Q60: ROI from a public relations campaign can
Q61: Which of the following is a service
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents