Which type of research is used after an advertisement runs to determine if the ad met its objectives?
A)semiotics testing
B)strategic research
C)concept testing
D)posttesting
E)market research

Question

Quizplus · Accepted Answer

Posttesting involves conducting research after an advertisement runs to determine if it met its objectives. Semiotics testing, strategic research, concept testing, and market research are all types of research that may be conducted during the planning and development phase of an advertisement campaign, but posttesting specifically refers to research conducted after the ad has been launched.

Which Type of Research Is Used After an Advertisement Runs