Which of the following is the most common type of post-campaign evaluation?
A)semiotics testing
B)inquiry testing
C)concept testing
D)media optimization
E)tracking study

Question

Quizplus · Accepted Answer

A tracking study is the most common type of post-campaign evaluation as it involves following up with consumers after the campaign has ended to track the effectiveness of the campaign and measure its impact on consumer behavior. This type of evaluation can help identify areas for improvement in future campaigns. Semiotics testing, inquiry testing, concept testing, and media optimization are all valuable evaluation techniques, but are less frequently used than tracking studies.

Which of the Following Is the Most Common Type of Post-Campaign