The marketing communication tool of ________ is attractive because the measurement for response is always built in.
A)public relations
B)buzz marketing
C)retail advertising
D)media optimization
E)direct-marketing

Question

Quizplus · Accepted Answer

Direct-marketing is a marketing communication tool that directly communicates with the targeted audience through various channels like direct mail, email, telemarketing, and social media. It is an attractive tool because measurement for response is always built in, making it easier to track and analyze the success of the campaign. Direct-marketing allows marketers to adjust their message and strategy according to the response rate, making it a valuable tool for targeted and personalized marketing.

The Marketing Communication Tool of ________ Is Attractive Because the Measurement