A comparison of the costs of promotion to the forecasted sales generated by the promotion is called a ________.
A)cost per thousand
B)payout analysis
C)response count
D)response per thousand
E)redemption assessment

Question

Quizplus · Accepted Answer

Payout analysis is the comparison of promotion costs to the forecasted sales generated by the promotion, providing a measure of the return on investment. Cost per thousand (A) is a measure of the cost to reach a thousand people with a promotional message, response count (C) is simply the number of responses received from a promotion, response per thousand (D) is the number of responses received per thousand people reached with a promotional message, and redemption assessment (E) is a measure of the effectiveness of a coupon or voucher promotion by calculating the percentage of coupons or vouchers redeemed.

A Comparison of the Costs of Promotion to the Forecasted