Some online advertising uses a ________ metric that records how well a click-through generates prospects.
A)pay-per-click
B)cost-per-lead
C)click-through rate
D)conversion rate
E)page view

Question

Quizplus · Accepted Answer

The cost-per-lead metric specifically measures how many prospects are generated by a click-through, whereas pay-per-click and click-through rate only measure the number of clicks, conversion rate measures the actual sales or desired outcomes, and page views simply count the number of times a page is viewed.

Some Online Advertising Uses a ________ Metric That Records How