Which measure would best determine how well a banner ad increased the number of transactions on a retail website?
A)click-through rate
B)recognition test
C)break-even analysis
D)cost-per lead
E)conversion rate

Question

Quizplus · Accepted Answer

The conversion rate measures the percentage of visitors who took a desired action on the website, such as making a purchase. Therefore, it would be the best measure to determine how well a banner ad increased the number of transactions on a retail website. A high conversion rate would indicate that the banner ad was effective in driving visitors to make a purchase.

Which Measure Would Best Determine How Well a Banner Ad