One study assessed consumers' regard for specific brands and related that score to the brand's advertising expenditures relative to competitors' expenditures.The study found that all of the top brands in a given product category also represented the largest percentage of total advertising spending in a product category relative to competitors.What was measured in this study?

Question

Quizplus · Accepted Answer

This study measured the brand's share of voice, which is the percentage of total advertising spending in a product category that a brand represents relative to its competitors.

One Study Assessed Consumers' Regard for Specific Brands and Related