Which of the following companies uses devices called portable people meters to gather information about audiences?
A) Arbitron Ratings Company
B) Simmons-Scarborough Syndicated Research
C) Audit Bureau of Circulations
D) Nielsen Media Research
E) MediaMark Research
Correct Answer:
Verified
Q5: A designated marketing area (DMA)assignment is based
Q6: One study assessed consumers' regard for specific
Q7: As Janice developed a media plan for
Q8: Which of the following is a standard
Q9: Traditionally,outdoor boards have been purchased and measured
Q11: In television,the percent of viewers watching a
Q12: Which of the following is a written
Q13: One type of media-related information about markets
Q14: Christie was gathering the information needed for
Q15: Rates for _ advertisements are based on
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents