As Janice developed a media plan for a client,she gathered ________ from Claritas PRIZM system as part of her research.
A) media usage profiles
B) client information
C) competitive advertising expenditures
D) media coverage reports
E) consumer behavior reports
Correct Answer:
Verified
Q2: A valuable tool for media planners,_ is
Q3: What is the first of the four
Q4: Which of the following provides estimates of
Q5: A designated marketing area (DMA)assignment is based
Q6: One study assessed consumers' regard for specific
Q8: Which of the following is a standard
Q9: Traditionally,outdoor boards have been purchased and measured
Q10: Which of the following companies uses devices
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Q12: Which of the following is a written
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