Rates for ________ advertisements are based on a guaranteed circulation.

Question

Quizplus · Accepted Answer

Magazine advertisements often have a guaranteed circulation, which means that the publisher guarantees a certain number of copies will be printed and distributed. Advertisers then pay based on this guaranteed circulation. Radio, television, outdoor, and online advertisements do not necessarily have a guaranteed circulation, as their reach can vary depending on factors such as time of day, location, and the behavior of their respective audiences.

Rates for ________ Advertisements Are Based on a Guaranteed Circulation