________ media are chosen based on metrics such as gross rating points and cost per thousand,while new media depend more on factors like brand experience,involvement,and personal impact.

Question

Quizplus · Accepted Answer

Measured media are traditionally evaluated based on metrics like gross rating points (GRPs) and cost per thousand (CPM), which help advertisers understand the reach and cost efficiency of their campaigns. New media, on the other hand, often focus on qualitative factors such as the user's experience, engagement, and the personal impact of the content.

________ Media Are Chosen Based on Metrics Such as Gross