Which of the following include exposure to traditional mass media,word-of-mouth,place-based media,in-store brand exposures,and interactive media?

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Contact points refer to any point of contact between a brand and a consumer. This can include exposure through traditional mass media, word-of-mouth, place-based media, in-store brand exposures, and interactive media. Gross rating points and rating points refer specifically to measures of reach and frequency in advertising, while aperture points and impression points are not commonly used industry terms.

Which of the Following Include Exposure to Traditional Mass Media,word-Of-Mouth,place-Based