The ________ of a specific media vehicle is the percentage of that vehicle's audience that matches the brand's target market.
A) frequency distribution
B) targeted reach
C) effective frequency
D) targeted frequency
E) reach distribution
Correct Answer:
Verified
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Q21: Which of the following is an index
Q22: Which two methods do media planners use
Q24: Which of the following statements is FALSE
Q25: Of the following,which is the best initial
Q26: Which principle refers to adding frequency to
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