Of the following,which is the best initial focus when setting objectives for a media plan?

Name: Of the following,which is the best initial focus when setting objectives for a media plan?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Reach is the best initial focus when setting objectives for a media plan because it addresses the target audience size and ensures that the message reaches as many people as possible. The other options are also important factors to consider in media planning, but they are more specific and tactical concerns.

Of the Following,which Is the Best Initial Focus When Setting